CELEMENT
“Design is design,
simply enjoying the tension and surprise between aesthetics, texture and functionality, that’s it.”
After a decade of experimentation, CELEMENT’s rebellious edge remains sharp.
“This collection is a culmination of these 10 years,
it emerged from years of conversations with our community of early adopters.”
Their latest highlight, Handsome Soap, marks what Swank, the founder of CELEMENT, describes as a milestone.
Ten years of time, CELEMENT has always walked the tightrope between playfulness and practicality
“We carry so many wild ideas,
but what always grounds us is the question: what do we want to bring to our customers?”
“With a background in industrial designs, we investigate a lot on scalability.
We understand how each component is behaving from materials to production, and we want to push against it."
From production techniques to material behaviour, every element is considered for how it might live not only in a prototype but also in everyday life.
Back to their name, “CELEMENT, is actually formed by “cement” and “element”.
At first glance, it looks like a chunk of cement—rocky, raw, almost heavy. But the moment it touches the skin, the illusion dissolves. The texture is soft, bouncy, almost cushion-like.
“It is a sense of wonder and surprise at first,
but eventually it blends into our daily, becomes something reliable.
What emerges is neither purely industrial nor purely decorative, but something in between, objects that are functional yet playful, minimal yet expressive.
“It appears minimal at first glance, but every curve and groove reveals uniqueness upon closer inspection."
This is minimalism, not in the reductive sense. Minimalism isn’t an absence of expression. It’s a precision that leaves just enough space for imagination to fill in.
“In a simple shape, only if you look closely and feel it, you can find the details,”
“That’s where the joy lies, minimal but never empty.”
An object could be purely functional but is instead infused with a sense of rhythm and discovery. Function never overshadows delight—it moves alongside it
“Products carries surprise and comfort, lifestyle with design and aesthetic philosophy,
a healing experience through the way it feels in the hand and the way it reveals itself to the eye.”
As CELEMENT moves forward, the studio is opening new possibilities for its audience, inviting them deeper into the design process itself.
It’s a continuation of their central promise: to turn the friction between aesthetics and function into objects that surprise, delight, and ultimately belong in everyday life.
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